Why Your School and District Website Should be Responsive

Choosing a website design is an important early step in your communication strategy with students, parents and community members. But website design doesn’t only mean the aesthetics you might typically think of such as colors, font sizes and page layout. A website should also conform to any device type and screen size.

Responsive website design (RWD) enables a website to adapt its layout to the requirements of any device. Content and layouts automatically resize to fit any screen, resulting in a consistent user experience and removing the need to create a second website designed specifically for mobile. If RWD is in your future, here are some considerations to keep in mind.

Don’t forget about the user experience
When you design a mobile website, it’s typically created for a particular screen type and layout. With RWD, the more than 200 different screen resolutions that exist are all addressed with one website design, providing a consistent and optimized customer experience.

Lessen the management burden
Managing one website can take time and effort. And if the person responsible for the school or district website has other duties, one website design will reduce the time it takes to make changes.

Plan for the future
Instead of spending time and resources on a website that will likely be extinct in a few years, make a choice that is more forward thinking. The adaptability of RWD makes is much easier to prepare for the device of the future.

Take Google’s recommendation
We could have led with this one, but we didn’t want you to ignore all the other positive points for choosing RWD. Google has said that responsive web design is the preferred method for mobile configuration.