Why and How Superintendents Should Blog
Blogs are used all throughout education. Teachers are blogging, students are blogging, and even schools maintain blogs.
One voice that might be missing is your superintendent. As a superintendent, you have so much on your plate that writing blogs posts might not be at the top of your to-do list or on the list at all. You likely already spend a decent amount of time keeping up with the various educational blogs. Still, you offer a unique perspective that isn’t always present in the conversation.
Promote Your School Brand
Write articles that give community members and prospective parents a virtual tour of what it’s like to attend one of your schools. Talk about the goals you set for your faculty and students, and illustrate how you meet them.
Showcase Your Leadership
Set yourself apart. What makes you different from another superintendent? Share innovative ways you approach leadership and the impact you’re having on your schools. Don’t be afraid to discuss policy and encourage dialogue with your readers.
Your Perspective is a Piece of the Story
There is just no getting around the fact that the superintendent’s voice is a valuable perspective. But if time isn’t on your side, find a ghost writer to blog for you. Choose someone like the communications director or even a PR specialist to step in and write some of your blogs to help maintain your presence.
Face-to-face interaction will never go away, but the digital age continues to force its way into the fold. More and more conversations are happening online. Don’t miss out. By blogging, not only can you keep up with the conversation, but you can be a participant. Further your reach by incorporating some social media sharing on Facebook and Twitter. You can also link to your blog directly from your school websites. Just be sure to make it easily accessible. The more clicks it takes to get there, the less likely anyone will go.
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