Building a personal brand is a way for students to work on how they present themselves to others both inside and outside their school. Branding should include every aspect of the student, from their presence on social networks and their offline behavior to their physical outward appearance. Instead of approaching the future by considering the different aspects of a person, a centralized brand allows students to focus and create goals for one overall plan.
To develop a personal brand, a student needs to first determine where they want to go with their brand. For example, if the student plans on a future in business, a professional and proper presence online and in person is important. If a student is planning for a career in social work, it might be better for the student’s personality online and offline to be a little less proper and more focused on relationship building.
Find a mentor
Finding someone in the position a student would like to be in provides excellent opportunities for research and study. Much like a regular brand would conduct market research of existing brands to determine the best way to enter the market, a student should research how those they look up to got to where they are today.
Evaluate and adapt
Developing a personal brand does not need to be a plan that’s set in stone. If something isn’t working, it can be changed. The best businesses recognize change in the market and adapt strategy to stay relevant. If a student finds part of their brand isn’t working, they have the ability to determine what should be changed to make the situation work better for them.
Once the brand is established, keeping everything on track is important. Students should conduct themselves in a similar manner online and offline at any time it’s applicable.
There are many ways to approach self-branding, but the main goal is to create a personal code of conduct regardless of the venue or situation. When someone interacts with a student on a professional level, the person they communicate with through email or on social networks should be the same person they see in person.