Having a strong, positive brand is essential to any business.
Now, of course, you might not look at the brand of a school the same way as the brand of a large corporation, but brand awareness should still be a priority. One of the most effective and efficient ways for a school to build its brand is through the school website.
Here are some simple steps you can take to make sure your website works to support and promote a positive image.
Keep It Fresh
No one likes stale bread, and no one wants a website with outdated content. Encourage your visitors to keep coming back to your website by refreshing the content with daily or weekly updates.
If pictures are worth thousands of words, then videos are priceless. Let your website come to life by incorporating videos for your visitors. You might even consider allowing students to create their own videos for a personal touch.
Make it Social
If your school website isn’t social, then it’s safe to say that it almost doesn’t exist. Make sure you include the links to your Facebook and/or Twitter accounts and keep them updated as well.
Everyone accesses everything from their phones, and you don’t want your website to be the one thing that gets in the way. Make sure your website is easily accessible from mobile devices. The more accessible you are, the more positive your brand image becomes.
The worst thing you can do is have an amazing website that your audience has no interest in. Parents are your primary audience. Make sure you’re providing content that interests them and keeps them coming back for more.
Your brand speaks for you even when you aren’t around. And when you aren’t around you want to make sure you have a positive advocate to defend your brand. What better way to do that than with your school website?