Gaggle Speaks Blog

5 Ways to Use Your School’s Website to Build a Positive Brand Image



Having a strong, positive brand is essential to any business.

Now, of course, you might not look at the brand of a school the same way as the brand of a large corporation, but brand awareness should still be a priority. One of the most effective and efficient ways for a school to build its brand is through the school website.

Here are some simple steps you can take to make sure your website works to support and promote a positive image.

blue one smallKeep It Fresh
No one likes stale bread, and no one wants a website with outdated content. Encourage your visitors to keep coming back to your website by refreshing the content with daily or weekly updates.

green 2 smallAdd Videos
If pictures are worth thousands of words, then videos are priceless. Let your website come to life by incorporating videos for your visitors. You might even consider allowing students to create their own videos for a personal touch.

orange 3 smallMake it Social
If your school website isn’t social, then it’s safe to say that it almost doesn’t exist. Make sure you include the links to your Facebook and/or Twitter accounts and keep them updated as well.

yellow 4 smallBe Mobile
Everyone accesses everything from their phones, and you don’t want your website to be the one thing that gets in the way. Make sure your website is easily accessible from mobile devices. The more accessible you are, the more positive your brand image becomes.

pink 5 smallBe Aware
The worst thing you can do is have an amazing website that your audience has no interest in. Parents are your primary audience. Make sure you’re providing content that interests them and keeps them coming back for more.

Your brand speaks for you even when you aren’t around. And when you aren’t around you want to make sure you have a positive advocate to defend your brand. What better way to do that than with your school website?

website updateIs it Time to Fix or Replace Your School Website?
Parents and community members think of your website first when they want to learn more about your school or district, or when they want to know what their children are up to. Does your website make a great first impression? Take the quiz >>

Categories: School & District Websites

Jackie Myers Marketing Manager

Jackie Myers is a former Marketing Manager at Gaggle.

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