Keeping up with social media can be a full-time job. There’s no way around the importance that social media can have on your school or district brand and its overall success. If you’re struggling to find the time or even the right person to lead your school or district’s social media campaign, you might be looking in the wrong place.
Students are on social media all day; yes, sometimes when they shouldn’t be. While you might not want them leading your social media campaigns, you certainly can have them amplify your efforts. Encourage students to become school reporters to redirect their social media behavior to something more positive and to increase the social media activity for your school.
Here’s how to get started.
Set a few guidelines.
It’s not the best idea to build an entire handbook of dos and don’ts for your students to follow because that won’t encourage them to participate. Still, you don’t want it to be a complete free-for-all. Come up with a very simple and straightforward way to help them understand how to share positive news and information about your school or district.
Create a hashtag.
Hashtags have become a way of life. Come up with a hashtag for your school and encourage your students to use it whenever they post anything related to the school.
Share and repost
Don’t leave the students alone. Give them stamps of approval by sharing and reposting what they post. It’s also a good way to remind them indirectly which posts you liked and which ones you didn’t.
Start a campaign.
Get going with a simple campaign like, “I love my school because _____.” Have students fill in the blank with the specific reason why they love their school. Make sure to remind them to use the hashtag!
Hold a contest.
Everyone loves a good contest. Even when you don’t win, it’s just an overall good time. Encourage students to participate in a social media contest to show their school pride.