More and more breaking news hits places like Facebook, Twitter and Instagram before anywhere else. While social media might be the first source, most of us don’t rely just on what they see on social media.
Your website is not exempt from being a viable news channel. Your parents and larger school community will also go to your website when that news involves your school or district. Here are some ways to start sharing news on your website.
Keep your content fresh.
If your content isn’t up to date, your viewers won’t consider you a viable news or information source, which means parents and community members will go somewhere else to seek out news about your school. No one has a better perspective on your school than you.
Segment your news page.
An increasing amount of people read news using their phones or tablets. They don’t have time to sift through massive amounts of stories just to get to the one they want. Organize your news page into categories that are easily navigable for your viewers.
Incorporate photos and videos.
Continuing with the theme that most readers are mobile, it’s important to help your website visitors digest the information as quickly as possible. If you can get a point across more effectively with an image or a video, go for it.
No news is too small.
A story doesn’t have to be breaking news to count as a good news story. Any story can have an impact on your brand, so don’t shy away from sharing news about guest speakers at your school or other events.
Don’t miss an opportunity to provide an opportunity for readers to subscribe to your blog so they can get daily or weekly updates sent to them directly via email or text message.