Designing a website isn’t easy. And with all of your other priorities, it’s likely not the most appealing. Still, a school or district website is a very helpful tool for communicating with parents and the community. If you’re not exactly sure where to start with your website design project, here are a few tips to get you going.
Start with a responsive design
How your page renders on different devices is important to the overall experience visitors have when they come to your website. Responsive design allows your website to adapt to the devices that visitors are using. The result? Website visitors get the optimal experience whether they’re on a desktop, tablet or smartphone.
Have a clean and useful home page
Your home page often will be the starting point for your visitors. Provide quick links that lead visitors to relevant information. Provide a calendar or link to a calendar so parents can quickly and easily find events. Consider including an image or rotating images to keep parents updated on events and other school activities.
Create organized navigation
Although many users will start at your home page, there’s no way you can put everything they might need to know on one page. Visitors will need, or want, to navigate away and explore other pages and sections of the website. Consider the “click path” you provide for them. Put some thought into your visitors’ personas.
Integrate social media
Even if you aren’t active on social media, many of your visitors likely are. Facebook and Twitter are sometimes the first places people go for information. Make sure to include links to your social media profiles on your home page and even throughout your website in a header or footer section. Also, ensure that users can easily share pages from your website to their social networks.